POSTS
Patent Protection : An Overview
U.S. patents provide the exclusive legal right to make, use, offer for sale, sell, and import into the United States, an invention. They are among the most complex of intellectual property rights, and apply to a wide variety of subject matter. In this post a brief overview of patents and the process of obtaining them is discussed.
Trademark Selection Guide
The selection of a good trademark is often a challenging balancing act. This guide provides an important overview of what a business should consider when selecting a trademark.
Product Greenwashing
Many consumers are willing to pay a premium for products and services that won’t harm the environment. However, a business which wants to promote “green” products or services needs to be careful. Using “green” terms like “eco-friendly”, and “sustainable” in the wrong way can subject a business to legal liability for false advertising or deceptive marketing claims.
Intellectual Property Rights Audits
Almost all modern businesses use or create intellectual property rights regularly. Operating a business blindly with respect to intellectual property rights is dangerous on many levels. The intellectual property rights audit is one important tool that a business can use to help it secure valuable legal rights and avoid expensive legal trouble.